Visitor Visa - B2

Hi i am 35 years old male from punjab india .i refuse twice back in 2015 and 2012 .in 2015 i applied with my wife .i am doing y business have annualy income around 12.5 lac and wife income around 5 lac .i been to germany ,france ,england, hongkong,macau,thailand in past 4 years and i wanna apply alone and also going to canada i have my cousin lives there in toronto he ill show me around usa and canada.i just wanna know do i have to apply for canada first? This is how my last interview went .
V.o namaste how r u
Me. Good namaste how r u .
V.o why u r gng to usa in hindi
Me tourisum
V.o where u r gng to usa
Me NYC and nigara falls and near by places.
V.o to me . Why u went to uk
Me. Tourisum
V.o do u have anyone lives there .
Me. Yes i have my friend but qe are gng thru tour package.
V.o so then ur friend not gonna acompany u thwre.
Me i kept my self quit didnt said anything.
V.o to my wife what u do
My wife . I helping my husband in his business and take care of my family.
Then v.o type something on his computer and denied .one more thing he didnt gave visa to 11 couples age around 60+ he rejected everyone . Pkease tell me how to apply i ment what to fill in Ds160 . One more thing i traveld to germany and frnace after this refusal . Thanks in advamce