Business Visa - B1

Hi ,

I went to Mumbai consulate during last week of June for my B1 Visa interview . My visa got rejected and here are the transcripts of my interview. Can anyone suggest me the reason for the rejection?

VO:- Hi Good morning.
Me:- Good morning .

VO:- while she was looking into the screen, she asked me if i have traveled anywhere else.
Me:- Yes, I traveled to Thailand and Srilanka.

VO:- for what?
Me:- For holiday purpose

VO:- Whats the purpose of your visit?
Me:- I am going to provide training to customer as well as our internal employees.

VO:- What kind of products you have?
Me:- We create softwares for healthcare organizations specially that caters the need for Affordable care act.

VO:- Who are your customers?
Me:- I said that I am working on the software for a State Medicaid Unit which is one of the largest customer in US? I cant name the customer here.

VO:- Ok.. then she paused for a second and then she asked me How are you getting the contracts for them?
Me:- I said We are based out of US and have a subsidiary unit in Bangalore and we are already working with some 10-12 different states and it is the normal process of bidding wherein we put our quotes along with the RFP responses and if we qualify for the same, we do get the contracts.

VO:- Then she said,ok but was not very convinced, then she asked me what is the name of your company?
Me:- I said.

VO:- She asked me what do i do ?
Me:- I work as Senior Business Analyst and works on gathering requirements, provide trainings to our customers for the softwares that we create. Work with Dev Team and QA team to get the requirements done. Strategise on the product raodmap etc.

VO:- Why only you ?
Me:- I am involved in this particular project from the inception of this project .

VO:- How long the project is going on for?
Me:- I said 2 years.

VO:-How long you have been associated with this project?
Me:- 2 years

VO:- How long have you been associated with the current company?
Me:- I said 2 years and 8 months

VO:- Again she asked me what do you do in the current company?
Me:- I said the same thing as explained earlier.

VO:- Whats your salary?
Me:- I explained.

After a moment, she typed something on her desktop and she said , Sorry she cant approve this time and better luck next time and handed over me Form 214(b).

Now , my company wants me to reapply for B1 and i wanted to know the reason why i was rejected so that i dont have any issues.

Last time , i went to Mumbai for Visa Interview although i should have travelled to Chennai but went there as didnt get a slot of my convenience.

Do I need to put a different reason this time?

Please help by analysing my response so that I can be prepared better for this time.

Thanks